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Phillip Van Rooyen

As the Director of Business Development at AWB, I focus on ensuring the continuation of excellence in our service delivery while driving the development of new revenue streams aligned with the company’s strategic objectives.I have over 20 years of experience in the workwear and commercial laundry industry, gained across two continents — South Africa and Europe. This international exposure has provided me with a deep understanding of operational excellence, customer needs, and the dynamics of sustainable business growth.I am passionate about building strong customer relationships and identifying opportunities for innovation across the supply chain that add long-term value. I believe in maintaining the highest standards of service while continually adapting to meet evolving client and market demands.Outside of work, I enjoy spending time with family travelling, playing golf, and getting involved in community projects, all of which keep me grounded and connected beyond the business environment.

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