James Cook
As one of the Directors of AWB, I lead our overall service and product offering; from designing our processes and products, to how we present them and critically how we ensure we give our customers the best service possible.
I am an architect by profession, having worked in international practice for 15 years, across various sectors including residential, office, laboratory and education. This has given me a keen eye for quality and detail, but also perspective in being able to absorb customer requirements and provide tailored responses.
I am keen on utilising cross industry design expertise to deliver a high quality product for our customers. I strive to ‘do more with less’ and ‘keep it simple’.
I am very much into Formula 1, guitars and an emerging mid-life crisis hobby of surfing.
The Benefits of Stretch Scrubs – Why 4‑Way Stretch Is Changing Healthcare Uniforms
Healthcare roles demand constant movement — bending, lifting, reaching, assisting, supporting and responding at speed. Traditional cotton scrubs have always [...]
Plus Size Nursing Scrubs – Comfortable, confident uniform choices for UK healthcare
Comfort matters when you work long shifts, move between patients and spend most of your day on your feet. Many [...]
Dental Scrubs UK: What Today’s Dental Teams Need From Their Uniforms
Dental clinics are fast‑paced environments where comfort, movement and professionalism matter just as much as clinical skill. Whether you’re a [...]
A Beginner’s Guide to Men’s Scrubs – How to Choose the Right Style, Fit and Brand
Choosing the right men’s scrubs can transform your working day. The right fit keeps you comfortable through long shifts, the [...]
Celebrating 80 Years of AWB – Times Have Changed, Our Commitment Has Not
Eighty years is a long time in healthcare. Over the decades uniforms have transformed, technology has accelerated and patient needs [...]
Wink Scrubs – Smart, Comfortable and Ready for Every Shift
In healthcare, your uniform isn’t just part of your job - it’s part of your day-to-day experience. Whether you’re working [...]
Where to Donate Scrubs in the UK and How to Do It
The Most Sustainable Choice: Reuse Before Recycling When it comes to unwanted scrubs, the most sustainable option is always reuse. [...]
The Evolution of Nursing Scrubs – From Function to Fashion
A Century of Change in Nursing Scrubs Nursing scrubs have transformed dramatically over the last hundred years. In the early [...]
AWB Secures Place on NHS Framework
For 80 years, AWB has been proud to support the NHS by supplying high-quality scrubs and textiles. Since the health [...]
First Choice Pro Scrubs – Smart, Practical and Made for Everyday.
When you’re working in healthcare, you need a uniform that’s as reliable as you are. Whether you’re on the ward, [...]
Galaxy Scrubs – Everyday Comfort Meets Professional Polish
In healthcare, your uniform isn’t just part of the job - it’s part of your identity. Whether you’re working in [...]
Home Washing Healthcare Uniforms – What You Need to Know
Keeping your scrubs clean isn’t just about looking professional - it’s part of infection prevention. In an ideal world, every [...]
