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You are here: Home News & Insights Brands AWB Textiles New Look Launched Today

AWB Textiles are excited to be making a triple launch at the BDIA Showcase in ExCel London today! 

#1 A new look

The new brand retains the AWB initials, referencing our company history and founder; Arthur William Bent, who established the company in 1946. Simultaneously, the brand looks forward, where the same initials capture our family business’ customer focus and commitment to quality: Always.Wear.Better

#2 A new website

The new website supports the brand and features a cool and calm appearance, enabling our own carefully designed workwear and the workwear we have selected from our partners to own the foreground and take the limelight.

#3 A new product ranges

To celebrate our new brand, we are delighted to launch our new range of premium scrubs: Healing Hands. We are the first UK company to import, stock and supply the Healing Hands scrub range from the United States and critically provide UK based customer service to deliver the product support which the Healthcare sector expect and deserve. 

The Healing Hands range embodies AWB’s approach to quality and care, providing contemporary design and fit with modern fabrics which are breathable, sustainable and allow freedom of movement with up to 4-way stretch, perfect to let your Healing Hands do the talking: AWB Always.Wear.Better.

Shop the Healing Hands scrub range here. 

Our scrubs and uniforms are used in the most demanding of environments, across a range of conditions and under the most intense pressure: Sometimes every hero needs a little help, that little bit extra when you need to turn things up to 11. 

At AWB we have got your back; introducing Onna Baselayers: A range of underscrubs which provide the foundation to your uniform. Breathable, easycare, deodorising, wicks moisture away from the body, helps to keep you warm and you can push the sleeves up (and they stay up) so you can wash your hands ready for the next challenge

Available in Male and Female fits, in a range of sizes and in a range of monochrome colours.  So like you, they will be ready and go with anything. Once more unto the breach dear friends! AWB Always.Wear.Better.

Shop the Onna Baselayers scrub range here. 

22nd March, 2024
Base Layers, Healing Hands Scrubs, Healthcare Scrubs, Medical Scrubs, Premium Scrubs, Scrubs Uniforms

James Cook

As one of the Directors of AWB, I lead our overall service and product offering; from designing our processes and products, to how we present them and critically how we ensure we give our customers the best service possible.I am an architect by profession, having worked in international practice for 15 years, across various sectors including residential, office, laboratory and education. This has given me a keen eye for quality and detail, but also perspective in being able to absorb customer requirements and provide tailored responses.I am keen on utilising cross industry design expertise to deliver a high quality product for our customers. I strive to ‘do more with less’ and ‘keep it simple’.I am very much into Formula 1, guitars and an emerging mid-life crisis hobby of surfing.

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